A poster for a Cyclocross event held at MGA’s Georgia Premier Cross Country Course. Cyclocross is a mix of racing and mountain biking, often on a short course with obstacles like mud hills and barriers that may require athletes to jump off of and carry their bikes to overcome. In research, I found that most posters didn’t actually go for the gritty, dirt-splash look that I expected, opting instead for stylized cycling illustrations and imagery. To match this, I took a simple illustration of a Cyclocross-style bike, broke it into sections, and limited my palette to vibrant hues of the primary colors. Those colors were then used to separate the info below into easily discernible sections for readability. Designed in Illustrator.
